The Anniversary sale marked the debut of 16 brand new watches, the culmination of hard work and anticipation leading up to the event where Tim offered the largest discount Hagley West has ever seen!
Let's rewind to the beginning: In the weeks prior to going to Canada, we worked hard to promote the sale. Tim and the team then embarked on the journey to Canada, kicking off the 3-week tour in Montreal. Find Tim Challenges, hand deliveries, and the promotion for the sale, apart from the fact that Tims luggage got left at Heathrow… it was a good first week. Following Montreal, they made an overnight stop in Ottawa, continuing to promote the sale and build excitement.
The third stop was Toronto, where the anniversary sale would take place. Weeks of work and build up to this defining moment, it was so exciting! The sale went live and unfortunately, this is where it all went wrong. Tim was subject to an attack by trollers who were trying to sabotage Hagley West. This resulted in his TikTok account being permanently banned. Not only did this jeopardise the sale but was also a threat to the business as a whole and the fallout was going to be hard to come back from.
Despite the challenges, the show had to go on and Tim and the team headed to Windsor. Tim worked tirelessly to regain access to his TikTok account and thanks to the support of the online community, his account was reinstated after 48 hours - this felt like a miracle.
After this, it was time for the final stop on the tour: Niagara Falls. The primary objective was clear - maximise sales. Through determination and resilience, Tim was able to salvage the success of the sale, with a total of 4755 watches sold from August 4th to 18th.
This remarkable turnaround not only exceeded the minimum order threshold but also demonstrated Tim's unwavering commitment to building a global watch brand. What initially seemed like a ruined anniversary sale transformed into somewhat of a triumph, showcasing the dedication and perseverance that define Hagley West.
We want to say a huge thank you to everyone who supported and who purchased a watch, your support means everything to us. Here’s to celebrating this outstanding achievement, and we look forward to many more amazing Hagley West watches to come in the future!